The Shrimp tastic Tale of Red Lobster's Ultimate Endless Shrimp

A Seafood Extravaganza

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Endless Shrimp, Endless Delight

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From Tradition to Permanent Fixture

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When Success Turns Sour

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Adapting to Success

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A Symphony of Shrimp Delights

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Learn from Thai Union CFO Ludovic Garnier about the delicate balance between pricing and profitability, as Red Lobster navigates the financial waters to ensure the success of its shrimp promotion.

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Dive into the Shrimp Feast

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Savor the Rewards

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The Shrimp tastic Tale of Red Lobster's Ultimate Endless Shrimp

Dive into the Shrimp tastic World of Red Lobster's Ultimate Endless Shrimp!

A Seafood Extravaganza

Discover the craze behind Red Lobster's iconic 'Ultimate Endless Shrimp' and how it became a seafood sensation for over 18 years!

Endless Shrimp, Endless Delight

Unravel the magic of 'Ultimate Endless Shrimp,' where seafood dreams come true every night. A shrimp lover's paradise for a fixed price of $25!

From Tradition to Permanent Fixture

Learn how the promotion evolved from a seasonal tradition to a permanent fixture, boosting foot traffic and becoming a seafood staple at Red Lobster.

When Success Turns Sour

Explore the unexpected challenges and financial setbacks caused by the overwhelming success of 'Ultimate Endless Shrimp,' leading to an $11 million loss in the third quarter of 2023.

Adapting to Success

Find out how Red Lobster responded to the unexpected popularity, incrementally adjusting the price to $25 and emphasizing the importance of sustainable profitability.

A Symphony of Shrimp Delights

Delve into the delectable menu options, from Garlic Shrimp Scampi to Coconut Shrimp – each a tempting treat waiting to be savored during 'Ultimate Endless Shrimp.

Learn from Thai Union CFO Ludovic Garnier about the delicate balance between pricing and profitability, as Red Lobster navigates the financial waters to ensure the success of its shrimp promotion.

Dive into the Shrimp Feast

Get the lowdown on how 'Ultimate Endless Shrimp' works – a simple yet delightful process that lets you enjoy unlimited shrimp for a fixed price, with a variety of tempting choices!

Savor the Rewards

Discover the perks! Each 'Ultimate Endless Shrimp' meal comes with a choice of side and the beloved Cheddar Bay Biscuits, plus exciting rewards and member benefits for regular visitors!